On Valentine's Day, Love Lessons From the Greeks (and Churchill)
On Valentine’s Day our thoughts turn, naturally, to love. There are many kinds, as the most evocative commercial on Super Bowl Sunday reminded us. Titled “Agape” and created by a Madison Avenue ad agency named Anomaly (actually, its offices are on Broadway), the ad speaks to our better angels.
“The ancient Greeks,” the 60-second spot begins, “had four words for love.” To stirring music and accompanying visuals, the commercial then goes through them:
Philia, “affection that grows from friendship.”
Storge, “the kind you have for a grandparent, or a brother.”
Eros, “the uncontrollable urge to…
Source article: https://www.realclearpolitics.com/articles/2020/02/14/on_valentines_day_love_lessons_from_the_greeks_and_churchill_142401.html