REI closed on Black Friday for the fifth year in a row – Business Insider

Posted by on November 10, 2019 5:08 am
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Categories: Business

Five years ago, REI’s chief customer officer Ben Steele joined colleagues at a table, spitballing around Black Friday  campaign ideas, when a novel idea arose: What if they just closed up shop altogether? 
“It’s easy to lose sight of now, but going back five…
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