We compared Apple and Microsoft’s flagship stores in London — and the winner was clear

Posted by on July 14, 2019 3:07 am
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Categories: Business

Ahrendts, who previously hailed from Burberry, set out to make the stores into luxury showrooms, eliminating lines, and creating the feeling of a “Town Square” or places where customers could congregate.
She removed checkouts and introduced a system where …
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